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Caroline Poyet

Caroline Poyet

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Published on 18 October, 2021

How do you optimise your titles on Google Shopping?

Product titles on Google Shopping advertisement formats have a great impact on the profitability and success of advertis ....

errors-product-feeds

Published on 18 October, 2021

Product feeds: the most common errors

Product feed errors can lead to a refusal to list on the Google Merchant Center. In addition to waste of time linked to ....

apple-search-ads

Published on 18 October, 2021

Apple Search Ads: how they work and best practices

Here at Arcane, we often approach subjects related to the acquisition of new customers directly over the web. 

sea-campaigns

Published on 18 October, 2021

SEA campaigns: 5 top tips to get off to a good start

SEA is one of the most profitable paid levers on digital for brands. It makes it possible to capture the purchasing inte ....

black-friday

Published on 18 October, 2021

Black Friday 2020: how to optimise your e-commerce campaigns

29 November 2019 saw the start of that year's edition of Black Friday. This commercial operation, that came to us from t ....

igtv-shopping

Published on 18 October, 2021

Instagram launches its Shopping feature on IGTV

Shopping is gradually becoming the new normal on Instagram. The platform's Shopping feature is now available in the IGTV ....

buy-brand-sea

Published on 18 October, 2021

Why should you buy your brand on SEA?

Appearing at the top of the search result pages, whether on Bing or Google, is essential for brands. 

linkedin-ads

Published on 18 October, 2021

LinkedIn Ads: how do you advertise on LinkedIn?

LinkedIn is the social network with the biggest audience of professionals in the world. With LinkedIn Ads, brands can re ....

google-data-studio

Published on 18 October, 2021

Why and how should you use Google Data Studio?

In the world of digital marketing, it is essential to be able to clearly visualise the results obtained.

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