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Caroline Poyet

Caroline Poyet

Our last posts

attribution

Published on 18 October, 2021

Why is attribution key to budgetary efficiency?

On 8 December, Arcane took part in the Digital Acquisition Day organised by AntVoice. 

inventpry-management

Published on 18 October, 2021

The Inventory Management feature on Search Ads 360

Search Ads 360 is Google's paid platform for the management of your marketing campaigns on search networks. This tool co ....

story-pins

Published on 18 October, 2021

Story Pins: the new story format from Pinterest

Pinterest is announcing a twist in the world of stories with the launch of its own format: Story Pins, in beta version.

Published on 18 October, 2021

Setting up a Hagakure structure on Google Ads

Google Ads accounts had tended to have very complicated structures for several years. Why so complicated? Because the ob ....

Published on 18 October, 2021

What are the differences between Google Ads and Search Ads 360?

Google Ads (formerly Google Adwords), is a platform that enables the management of paid text ads on the Google search en ....

local-inventory-ads

Published on 18 October, 2021

Why use and optimise Local Inventory Ads?

Are you a retailer, and you want to offer the very best omnichannel shopping experience to your customers? 

DPA-tiktok

Published on 18 October, 2021

TikTok is preparing for the arrival of the Collection and DPA formats

TikTok is getting ready to launch a new range of online shopping tools based on e-commerce.

images-promotional-texts

Published on 18 October, 2021

Rejection of images for promotional texts - causes and solutions

Why is Google rejecting these images? If you manage large product catalogues with marketplaces or listings for which you ....

gtin-ean

Published on 18 October, 2021

GTIN and EAN: the Google Merchant Center is evolving

The quality of product feeds is key to the performance of Google Shopping campaigns. It's a fact that poor-quality produ ....

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