Measurement & Marketing Stack

Arcane puts your data to work for your daily business decisions by feeding all the tools that make up your marketing stack.

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Measure & Marketing Stack

Why Arcane ?



We envision the exploitation of data for marketing analysis or advertising activation purposes, because it is essential to rationalise and increase the reliability of the entire collection chain to ensure the data is consistent and relevant.



As experts in an increasingly rich and complex marketing ecosystem, we help your teams to build the best marketing tool stacks to meet your business challenges within your constraints.



Our multidisciplinary teams, made up of Data Engineers, Analytics Consultants and Data Analysts, offer you transparent support, hand in hand with your business teams.

Discover our services


Data Privacy

GDPR compliance

The challenges around the confidentiality of data are now at the centre of marketing teams' concerns. To guide you through this potential minefield, we offer support as well as training in projects involving the GDPR compliance of data collected. We are also able to advise you on the choice, rollout and operation of a Consent Management Platform.



Understanding users'
omni-channel journey

We set up consistent and effective marketing tools that enable us to analyse and activate your data. We carry out missions including tracking (sites, apps, online-to-store), tagging and setting up conversions on advertising platforms, as well training in tracking and tools.


Data Architecture

Bringing business meaning to data

We build real bridges between your different tools and platforms to extract the data. This enables us to build solutions over the long term with your teams, such as the reconciliation of information from a CRM tool with information from a web analysis tool, to envision marketing automation scenarios.


Audit and implementation
Google Marketing Platform

Composition and deployment
of the GMP tool suite

GMP is the most advanced tool suite for SEA, display & video marketing activation and web analysis. It results in a marketing stack with tools (Campaign Manager, Display & Video 360, Search Ads 360, Google Analytics) that interface completely natively.


CRO & UX Analysis

Optimising the conversion rate on the site

A seamless user journey is a prerequisite for conversion. Our data-driven method is based on four key objectives for your company: analysis to identify any brakes on conversion, testing of hypotheses to find opportunities, the making of data-driven decisions to promote ROI, the making of decisions on internal debates.

Read our testimonials

Our clients are our best ambassadors !


Arcane carried out the following missions for us: audit of the tracking of the websites, analyses of web tracking issues, training in Google Analytics/GTM and work on App/Webview tracking issues.

We rapidly gained new skills in web tracking and GA tools. Adrien is highly skilled, available and responsive.

Julien Vandermoere
BI Team Lead

Arcane has been supporting us for three years with different subjects linked to analytics: tagging plan for the website and the mobile app, tracking, training courses in GA, creation of DataStudio and other business support and assistance.

I am truly impressed by Arcane's responsiveness and flexibility. A team of experts who rapidly understand the challenges and adapt to the context with ease.

Ali Douhamd
Digital Performance & Optimisation Manager

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