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Published on 18 October, 2021

Why and how should you use Google Data Studio?

In the world of digital marketing, it is essential to be able to clearly visualise the results obtained.

Published on 11 May, 2021

Product feeds: the most common errors

Product feed errors can lead to a refusal to list on the Google Merchant Center. In addition to waste of time linked to ....

Published on 10 May, 2021

The disappearance of third-party cookies from Google Chrome

This is no longer news: last January, Google announced that it wanted to remove third-party cookies from its Chrome brow ....

Published on 10 May, 2021

Why is attribution key to budgetary efficiency?

On 8 December, Arcane took part in the Digital Acquisition Day organised by AntVoice.

Published on 10 May, 2021

User consent: how to comply with CNIL (the French national information science and liberties commission)

Orchestrating proprietary data These days, proprietary data are collected in great numbers and within the law by our cli ....

Published on 10 May, 2021

What's the new version of Google Analytics, GA4?

Google Analytics is reinvented! On 14 October, the Mountain View company announced in its blog the release of its new ve ....


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