Contact us

Our Arcane blog

Published on 18 October 2021 -

2 min of reading time

5 winning strategies with Custom labels on Google Shopping

Congratulations! Your shopping feeds are finally of good quality and all your products have been approved by the Google Merchant center. It's logical that you should be asking yourself what ...

Our last posts

Published on 18 October, 2021

Using Dynamic Search Ads (DSA) by Google Ads

By selecting the right goals, messages and budgets, you can bid on certain strategic keywords to target potential custom ....


Published on 18 October, 2021

Apple Search Ads: how they work and best practices

Here at Arcane, we often approach subjects related to the acquisition of new customers directly over the web.


Published on 18 October, 2021

SEA campaigns: 5 top tips to get off to a good start

SEA is one of the most profitable paid levers on digital for brands. It makes it possible to capture the purchasing inte ....


Published on 18 October, 2021

Black Friday 2020: how to optimise your e-commerce campaigns

29 November 2019 saw the start of that year's edition of Black Friday. This commercial operation, that came to us from t ....


Published on 18 October, 2021

Why should you buy your brand on SEA?

Appearing at the top of the search result pages, whether on Bing or Google, is essential for brands.

Published on 18 October, 2021

Google Ads: updating keyword matches

A few days ago, Google announced a major change in the updating of keyword matches on Google Ads starting from 18 Februa ....


Published on 18 October, 2021

Optimise your bidding strategies with auction-time bidding on Search Ads 360

Automatic and Smart Bidding strategies in SEA have been around for years on Google Ads and Search Ads 360


Published on 18 October, 2021

Develop your omnichannel approach with Store Sales Direct on Google Ads

The customer journey from discovering a product to buying it is complex. The journey is made up of several touchpoints b ....


Published on 18 October, 2021

The Inventory Management feature on Search Ads 360

Search Ads 360 is Google's paid platform for the management of your marketing campaigns on search networks. This tool co ....

Any question?

Contact us

Are you interested in digital marketing news? Our experts are here to answer your questions and help you find the most appropriate solutions to your business problems.

Book a meeting