Contact us

Feed Solutions

Although 90% of advertisers say that proprietary data is central to their marketing strategy, only 10% actually activate them. With the disruption caused by the end of cookies, the activation of proprietary data will play a key role in building successful and distinctive marketing strategies.

Find out More
Feed Solution

Why Arcane ?

benefices-techno

Collection

Our teams are skilled in guiding you in the identification of relevant data and their collection to devise customised and impactful marketing activation scenarios.

Illustration Pragmatisme

Expertise

Setting up a data feed requires both business and technical skills. Our experts will support you in both aspects to increase the value of your proprietary data.

Illustration _Activation_-bleu

Activation

All advertising platforms offer activation formats based on data feeds. We are convinced that feeds have become key to orchestrating your data and optimising your campaigns.

Our expertise

Illustration Product Feed Service

Product Feed Services

Boost your sales with your product feeds

We enable you to distribute your product offering on a range of marketing platforms, to optimise your product feeds and so improve the performance of your campaigns, to automate the management of your campaigns from product feeds, to translate your price competitiveness in your campaigns using feeds to marketing campaigns at the net margin.

Analyse avancée de la performance produit

Advanced analysis of
product performance

Improving the management
of product marketing budgets

Our retail and data expertise enables us to identify the key performance factors in your product catalogue and measure them, to extract the full potential in your marketing activations.

We can collect competitive data and carry out advanced analyses to measure your price competitiveness compared to the market and the impact of your pricing strategy on your sales, your actual margin and on the performance of marketing levers.

Customer Feed Service

Customer Feed Services

Personalisation and Performance
of campaigns

CRM feeds are key to unlocking Lifetime Value improvement scenarios, anti-churn strategy and acquisition of new qualified prospects.

We identify activation cases from your customer data in line with current regulations, automate your audience feeds and CRM to media activation platforms ensuring the freshness and consistency of the data with your back office.

Analyse de la performance et segmentation CRM

Performance and CRM segmentation analysis

Building an action plan

Using our analysis methodology on your data, we can help you better understand your customers' behaviour, their lifecycles and their potential.

We then put together the best segmentation based on business rules and AI algorithms. This enables us to build an activation action plan of this segmentation across all your marketing levers.

This content should interest you

Product Feeds
Published on 18 October 2021
How do you optimise your titles on Google Shopping?
Product titles on Google Shopping advertisement formats have a great impact...
Read more
local-inventory-ads
Search Ads
Published on 18 October 2021
Why use and optimise Local Inventory Ads?
Are you a retailer, and you want to offer the very best omnichannel shoppin...
Read more
errors-product-feeds
Product Feeds
Published on 18 October 2021
Product feeds: the most common errors
Product feed errors can lead to a refusal to list on the Google Merchant Ce...
Read more

Read our testimonials

Our clients are our best ambassadors, read their testimonials

leroy-merlin

Arcane provides us with support in the management, maintenance and evolution of our product feed destined for our acquisition ecosystem (Google, Facebook, etc.).

They have always been there to listen, understand and respond rapidly to our problems. The solutions offered and implemented have met our needs in full. The availability and expertise of all the teams cannot be overstated.

Leroy-Merlin
Pol-Amaury Cresp
Traffic and Media Manager
shopix-logo

To bring a simple flexible solution to blend our product feeds in low-code mode.

No need to do time-consuming feed mergers on Google Cloud, SmartFeeds takes care of everything!

Jean-Baptiste Gabellieri
Jean-Baptiste Gabellieri
E-commerce Manager
selency

We have significantly improved our ROAS across all our Google Shopping campaigns. Plus, the attribution study also enabled us to gain a much deeper knowledge of the profitability of different marketing levers and thus to achieve much more precise management of our expenditure.

Maxime Brousse
Maxime Brousse
Co-founder